Monday, August 2, 2010

Downtown's Sweetheart


Vashtie Kola a wave of innovation.  She basically reintroduces the whole eclectic “80’s” downtown style to hip hop.  Vashtie Kola is a well known director, model, party promoter, designer, and entrepreneur.  She was born and raised in Albany, New York. In 1999 she moved to New York City to attend the School of Visual Arts in Manhattan, from there her career blossomed. She worked with Box Fresh Pictures as a director.
There she created and wrote music video treatment for Common’s Testify.  She went to work for Def Jam as the Director of Creative Services but left a little while after due to the fact that she felt the corporate world was taking a toll on her creative expression. To keep her creative “juices flowing” Kola teamed up with her best friend and started the 1992’s.  1992 was a monthly party that only featured 90’s music and the total essence of the 90’s. 1992 became so popular that Q-tip asked Vashtie to join forces with him in doing a monthly party called Party Favors. Party favors became so popular that it became a weekly Friday party called Open. 
In 2008 Kola launched her brand Violette she says "if Louis Vuitton had a daughter living in the Lower East Side. She'd be rocking a cool t-shirt, kicks, and a great handbag" Violette is like a collaboration between ghetto and goth.
Vashtie's most known work 





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